Calgary’s craft beer scene is thriving, and there’s one brewery making waves for more than just their exceptional brews—Best of Kin is using beer to make a real impact. If you haven’t heard of them yet, you’ll want to pay attention, especially with the launch of their special edition Fire Bloom lager.
A Beer with Purpose
In response to the devastating wildfires that have impacted so much of Canada this year, Best of Kin has brewed a beer they truly wish they didn’t have to make—Fire Bloom. This unique lager is made using honey from Fireweed, a resilient flower that grows in the aftermath of wildfires, symbolizing the first signs of regeneration. It’s a powerful reminder that from destruction, new life can emerge.
The best part? Proceeds from every purchase of Fire Bloom go towards two incredible causes:
Project Forest, which focuses on reforestation efforts
The Jasper Community Fund, supporting the rebuild of communities affected by wildfires in the Jasper area.
Join the Movement
What makes this beer so special isn’t just its flavour (which, by the way, is amazing), but the mission behind it. By sipping on a pint of Fire Bloom, you’re directly contributing to the recovery of Canadian forests and communities impacted by wildfires. Best of Kin is encouraging everyone to “Drink to Donate” — a simple yet powerful way to make a difference while enjoying a cold one.
Whether you’re a beer enthusiast or just someone looking for a way to support a great cause, picking up a pack of Fire Bloom is an easy way to contribute.
Final Thoughts
In a world where we often feel powerless against the effects of climate change, initiatives like Fire Bloom offer a glimmer of hope. Best of Kin has taken something as simple as brewing beer and turned it into an opportunity to support wildfire recovery and reforestation.
So, the next time you’re grabbing a beer, why not raise a glass to something that truly matters? Fire Bloom isn’t just a beer—it’s a symbol of regeneration, resilience, and a reminder that together, we can help rebuild what’s been lost.
Don’t forget to grab your Fire Bloom at Sobeys this week!
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